Could the IoT transform customer engagement in insurance?

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The Internet of Things (IoT) stepped up a gear in the automotive world earlier this month, as 02 became the first mobile operator to offer a car insurance service with the launch of 02 Drive, a service that uses IoT technology to encourage safe driving. By installing a telematics device called Box on Board, the driver’s behaviour is monitored to build up a log of data. This will indicate how safe they are on the roads – which may positively or negatively affect insurance premiums. There’s an incentive for drivers, too, as those who choose

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