Google has further flexed its muscles into the marketing industry with the introduction of Google Marketing Platform.
With the integration, the “DoubleClick” name will be retired.
Previously, DoubleClick’s clients included car manufacturers such as Nissan and Peugeot, as well as Dune London.
Rebranding for Google Advertising Products
Google have made a number of changes to their advertising products in a bid to simply a complex portfolio of products.