Google Further Flexes Its Marketing Muscles

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Google has further flexed its muscles into the marketing industry with the introduction of Google Marketing Platform.

The new product is an amalgamation of DoubleClick Digital Marketing and the Google Analytics 360 Suite.

With the integration, the “DoubleClick” name will be retired.

Previously, DoubleClick’s clients included car manufacturers such as Nissan and Peugeot, as well as Dune London.

Rebranding for Google Advertising Products

Google have made a number of changes to their advertising products in a bid to simply a complex portfolio of products.

DoubleClick Search is now known as “Search Ads 360” and “Display & Video 360”, which combines features from their display advertising

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