Google Rolls Out Bricks-and-Mortar Campaigns, New Analytics Features

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Google has unveiled a raft of new features across its advertising and market toolkits, including machine learning-powered ad optimisation, tools designed to drive potential customers to bricks and mortars stores, and a new feature in Google Analytics that will allow marketers to track multiple website visits made by the same user on different devices.

Shopping Gedränge in einer Einkaufsstraße, Fußgängerzone Heidelberg vor Weihnachten

What’s New?

Released as a beta yesterday, a new feature being rolled out in Analytics allows users to see when potential customers visited your website from two different devices, the company’s

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