Bounty Fined by ICO for Sharing Data of 14 Million People

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The Information Commission’s Office (ICO) has fined Bounty UK £400,000 after they were found to have shared the personal information of over 14 million people.

Bounty is a pregnancy and parenting club, who collects information from its users when they sign up for membership through a registration form on their website and mobile application.

After an investigation of the data practices at Bounty the ICO discovered that they also operated as a data broker service and were supplying data to third parties, which was then subsequently used in electronic direct marketing campaigns.

Between June 2017 and April 2018 Bounty shared over 34

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