A Single-Customer View: The Smart Way To Personalise

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Retail is a tough and highly competitive market, made harder in recent years with ever-shifting customer expectations. That’s why having a clear view of what your customers want – and predicting what they’ll demand next – has become more important than ever, writes Sam Sibley, Strategic Partners & Alliances Manager, at Exasol.

Sam Sibley
Sam Sibley

Customers are seeking personalised experiences now more than ever, and if you’re a retailer you’re often compelled to oblige. But when there are thousands of people visiting your stores and e-commerce sites, the feasibility

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