Defending Your Brand Against Social Media Fraud

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Today, over 3 billion people use social media, and the number of users has increased by approximately 9% every year, writes Martin Mackay, Senior Vice President, EMEA for Proofpoint.

Social Media Fraud
Martin Mackay

Many companies, 78% in fact, have a dedicated social media team charged with engaging directly with customers and promoting the brand online. So why is it that 83% of customers have reported bad experiences with social media marketing?

In recent years,

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