Data is Our Greatest Asset – So Why Can’t We Find It?


In a world where billions of interconnected devices communicate with countless cloud services on everything from digital transactions, to network log-ins, to room temperature, data has become a critical tool for generating ideas, problem-solving and above all, driving profit, writes James Hodge, Chief Technical Advisor, EMEA at Splunk.

dark data
James Hodge

The Economist declared data to be the world’s most valuable resource, and Forrester calls it “the new currency of business”.

The power of data relies on the ability of a business to combine

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