Near, the “Largest Platform on Physical World Behaviour”, Raises $100 Million

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CEO Anil Mathews bills it as “the largest platform on physical world behaviour.” His company, Near, has access to location data from 1.6 billion people in 44 countries, selling it under a subscription-based Software-as-a-Service (SaaS) model to customers seeking insight into where people are going, what they are up to – and the holy grail: what they are likely to do tomorrow. And now it is $100 million richer.

Near (which runs machine learning on aggregated data sets from a sweeping array of sources, including telecommunications companies, apps, payments companies and more) today announced a fresh $100 million investment from London-based private equity firm

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