Keeping ‘IT’ Simple: Using Low-Code to Deliver Better Customer Journeys Faster


It’s hard to overstate the importance of customer experience for consumer facing businesses. Gartner research finds that more than two-thirds of firms now compete on the basis of customer experience, while Altimeter claims that it’s the main reason companies invest in digital transformation projects in the first place, writes Sudarshan Dharmapuri, SVP Products at IMImobile.

Organisations are trying to deliver the sort of seamless experience that makes the customer’s life as easy as possible, adopting new customer interaction channels such as WhatsApp or Facebook Messenger, and

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