The BBC plans to launch its own virtual assistant next year

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The BBC has announced plans to launch its own virtual assistant next year in a surprising move that will see it go head-to-head against established giants.

You’d be forgiven for double-checking it’s not April 1st today, but the British broadcaster’s plans are very much real. Although it’s a working title, the wake-word “Beeb” is currently being considered to activate the assistant.

The BBC believes having full control over its own assistant will allow it to experiment with new features and experiences without being limited by the platform or having to request permission.

According to the BBC, their virtual assistant won’t launch

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