Facebook’s Latest Enterprise Gambit: Ads that Click Directly to Messenger

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Facebook says business users can now create adverts that click through to its Messenger application – a commercial offering designed to drive potential prospects into conversation with advertisers.

The new feature is the latest move by the social media and advertising behemoth to boost its enterprise offering. It follows a decision last year to open up a Whatsapp API for businesses for the first time.

Read this: WhatsApp Opens up API, To Charge Business Users

Facebook says the new feature, available through Facebook Ads Manager, will integrate with existing CRM tools to help sales teams track leads.

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