Bringing your SaaS company to the US: Football vs Football


The U.S. women’s World Cup team’s recent victory, which The New York Times described as an “American invasion in Lyon,” was a great example of American dominance in the sport of football Europeans know and love. To contrast, in the U.S., the popularity of football (or soccer) pales in comparison to American football. Competing as a European software-as-a-service (SaaS) business in the U.S. is much like competing in the aggressive sport of American football, but equipped only with shin guards and a lot of endurance.

In order to survive and thrive in the

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