How APIs can Help Turn Incumbents into Software Companies

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It’s difficult to imagine building a digital business without using APIs, writes Richard Hartley, CEO, Cytora. APIs democratise access to variety of specialised third party services, such as payments, search and navigation, enabling developers to rapidly create new products without having to build every aspect from scratch. They are essential in driving innovation, both for established companies and for new entrants.

Many of the world’s most successful software companies, including Uber and PayPal, outsource key functionality through a rich library of APIs. Instead of investing resources into rebuilding something

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