“Kill Zombies” and 5 Other Top Tips on Innovation, by 12 Leading CEOs


Over the past six months, Harvard Business Review asked 1,000 executives how their organisations approach innovation across five key areas – process, human capital, funding, customer experience, and data and technology. The resulting report gives an intriguing insight into the five key traits of innovation.

With contributions from 12 of the world’s leading chief executives, including IBM’s Ginni Rometty, Salesforce’s Marc Benioff and PayPal’s Dan Schulman, among others, the report (sponsored by Mastercard) identifies 50 actions that can spark innovative change. Here are the five key takeaways.

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