Q&A: Adobe’s Engineering VP on “Experience Manager” Going Cloud-Native


Earlier this month Adobe made a significant pivot in how it offers its huge bundle of marketing and web analytics tools, Experience Manager, opting to offer it on a cloud-native software-as-a-service (SaaS) basis: a major shift for large enterprises used to running the software on-premises with fixed upgrade cycles.

With typical marketing hyperbole, the company promised the ability to “supercharge brands’ ability to deliver personalised omnichannel experiences”, roll out production-quality CMS and DAM (digital asset management) environments in minutes, and go live with dynamic content “in just a few weeks, not months.”


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