AppsFlyer Secures £160 Million in Funding Taking its Valulation to £1.2 Billion

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Mobile application attribution and users analytics firm AppsFlyer has secured $210 million (£160) in its latest funding round, bringing the firm’s total valuation to a weighty $1.6 billion (£1.2).

AppsFlyer is a mobile advertising attribution and analytics platform, one of its core offerings is software that can be installed on mobile applications that allows advertisers to track user advert engagement, monitor user acquisition and retention campaigns.

The company’s measurement and analytics tools are currently used by more than 12,000 customers who use the platform to monitor advert campaigns on mobiles, including brands such as eBay, HBO and Walmart. The service can

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