Connecting the Chasm: Creating the Experiences that Customers Crave

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In today’s increasingly digital world, brands cannot get away with delivering disconnected experiences to their customers, Paul Crerand, senior director solutions engineering EMEA, MuleSoft.

Paul Crerand
Paul Crerand

A seamless experience can be the difference between loyal and disinterested customers, and it can tip the scales when it comes to holding onto or losing a customer base. This rings particularly true in the retail sector, where recent research found that 60 percent of consumers would consider changing retailers as

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