News agency Reuters says it has worked with UK-based “synthetic media” company Synthesia to create a convincingly realistic, AI-generated sports presenter.
The deepfake-style programme is “intended purely as a proof of concept” Reuters said — although it said it may also create “products and services” around it in future.
The system uses an algorithm to combine real-time match photography with a minute-by-minute data feed of live reporting on matches. Combining these two databases Reuters can automatically create a presenter’s script for any match it is covering. Once the script is manufactured it is read out by a computer generated presenter.