Local Authorities Eye Public Wi-Fi (Data) To Help Save the High Street

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Could the deployment of more public Wi-Fi help revive flagging High Streets? Two local authorities hope so: they’re teaming up in a public-private pilot that could prove central to reversing the tide — but it’s the data they’d generate that’s really crucial to their plans.

Harrogate Borough Council (HBC) and North Yorkshire County Council (NYCC) are currently co-tendering for a service provider (budget: circa £400,000) that can not only roll out a public Wi-Fi system, but can also use it for pedestrian monitoring.

Footfall/engagement data gleaned from those opting in to the public network could then

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