REPLATFORMING is replacing your existing ecommerce platform with a new platform. An ecommerce platform is a (collection of) IT system(s) which allow customers (consumers and/or businesses) to purchase goods or services via digital devices.
This research focuses on large and complex ecommerce deployments that involve multiple systems for product information management (PIM), customer relationship management (CRM), digital asset management (DAM), enterprise resource planning (ERP), and so on. To gain a better understanding of the do’s and don’ts of replatforming, we conducted a literature study and interviewed ten ecommerce end-responsible professionals and consultant.
The post Ecommerce Foundation: